google ads

google ads, formerly known as google adwords, is an online advertising platform developed by Google. It allows businesses to display their ads on Google's search engine results pages (SERPs) and on the Google Display Network, which includes a vast network of websites and apps where Google serves ads.

Here are some key points about google ads:

1. Ad Formats: Google Ads offers various ad formats, including text ads, display ads, video ads, and app promotion ads. Each format serves different purposes and can be customized to reach specific target audiences.

2. Keyword Targeting: Advertisers bid on specific keywords or phrases that are relevant to their products or services. When users search for those keywords, the ads may appear in the search results.

3. Budget and Bidding: Advertisers set a budget for their campaigns, which determines how much they're willing to spend on clicks or impressions. They can also set bid amounts for specific keywords or placements.

4. Ad Rank: Ad position on the search results page is determined by a combination of bid amount, ad quality (determined by relevance and click-through rate), and other factors.

5. Targeting Options: Advertisers can target their ads based on factors like location, language, device type, demographics, interests, and more. This allows for highly specific audience targeting.

6. Campaign Types: Google Ads offers different campaign types, including Search Network campaigns (text ads on search results pages), Display Network campaigns (image and video ads on websites), Video campaigns (ads on YouTube and other video partners), and more.

7. Conversion Tracking: Advertisers can track conversions on their website, such as form submissions or purchases, to measure the effectiveness of their ads.

8. Quality Score: google uses a metric called Quality Score to assess the relevance and quality of ads. A higher Quality Score can lead to lower costs and better ad placement.

9. Ad Extensions: These are additional pieces of information that can be added to ads to provide more context or encourage interaction, such as phone numbers, location information, or links to specific pages.

10. Ad Auction: When a user performs a search, Google runs an auction to determine which ads will appear and in what order. This is based on factors like bid, ad quality, and relevance.

It's important for advertisers to conduct thorough keyword research, create compelling ad copy, and monitor and adjust campaigns regularly to get the best results from google ads.

Keep in mind that my knowledge is based on information available up until September 2021, and there may have been updates or changes to the google ads platform after that date.